Find the Corvette Guy (Now an Expert Witness)
We collaborated with RFD Insight, the Ann Arbor-based team of growth management consultants, to design and develop the new website for Dave McLellan, a Michigan-based forensic engineer and expert witness. The site describes Dave's work in product liability and vehicle accident reconstruction. Previously, in a 33-year career with General Motors, he was the longest-serving chief engineer for the Chevrolet Corvette.
Search engine optimization (SEO) is a key goal of the site. We teamed with RFD to plan the site, then we designed the user interface, while RFD focused on developed the content – all with Dave's guidance, of course. Within weeks of the site's launch, it already ranked highly in web searches on such terms as “world’s best forensic engineers,” leapfrogging hundreds of business registries, government bodies, and competitors.