December 12, 2017
DesignHub Creates Step-by-Step Showroom Guide for Masco Cabinetry
DesignHub recently completed work with Masco Cabinetry of Ann Arbor, Michigan, to create a new educational booklet, “Step by Step to Your Strategic Showroom,” for dealers of Masco Cabinetry’s KraftMaid Vantage and Merillat lines of kitchen and bath cabinetry.
The base version of the booklet has 52 pages. The KraftMaid version has eight additional pages on theKraftMaid Vantage Design Studio, an innovative in-showroom product display system and collaborative kitchen and bath design space.
DesignHub’s key collaborator on the project was Sarah Reep, Masco Cabinetry’s Director of Designer Relations and Education. We wrote and edited the booklets’ content, drawing largely from themes, points, and tips from Sarah Reep’s recent “Inside the Showroom” columns in the industry-leading trade publication Kitchen & Bath Design News.
DesignHub also planned and designed the booklets, worked with Sarah Reep to select photos, laid out the booklets’ pages, and produced final artwork ready for printing, distribution by email, and online posting and downloading.