For Release: February 25, 2004Media Contact: Chris Kochmanski (734/944-8705, chris@design-hub.com)DesignHub Creates New Advertising and Direct Marketing Campaign for Bank of WashtenawSALINE, MICH. – DesignHub, a strategic marketing communications firm headquartered in Saline, has developed a new advertising and direct marketing campaign to promote the Bank of Washtenaw’s business banking services. The new ads, which began running this month, highlight selected Bank of Washtenaw customers under the theme of “Hometown Favorites.” In a rotating series of ads, three area companies are highlighted: Ann Arbor Animal Hospital, Saline-based Baker’s Nook, and G&S Metals of Ann Arbor. Each ad tells how the company delivers exceptional customer service – a standard of excellence the Bank of Washtenaw itself aims to match. The full-color ads are now running in The Ann Arbor News, Business Direct Weekly, and the five Heritage Newspapers in Washtenaw County. To run concurrently with the new ads, DesignHub devised a direct marketing program aimed at helping the Bank of Washtenaw capture the attention of prospective business banking customers and initiate appointments with them. Targeted prospects receive a special delivery in the form of a cake bearing the Bank of Washtenaw logo and with an attached tag promising a follow-up phone call from a bank representative. Baker’s Nook, one of the companies highlighted in the new ads, is preparing the cakes for the bank. The Bank of Washtenaw is, along with the Bank of Lenawee, part of Pavilion Bancorp, Inc. (formerly known as Lenawee Bancorp, Inc.; OTC ticker symbol: PVLN), whose total assets exceed $270 million. The Bank of Lenawee, founded in 1869, and the Bank of Washtenaw, opened in 2001, provide a broad range of financial services through a network of eleven branch offices in Lenawee, Hillsdale, and Washtenaw counties. Both banks offer their commercial customers the unsurpassed safety and convenience of Mobile Banking Courier Service. Mortgage products for customers of both banks are provided by Pavilion Mortgage Company, a subsidiary of the Bank of Lenawee. More information on the Bank of Washtenaw is available from its branches in Ann Arbor (734/302-1481) and Saline (734/429-3828), or by visiting the bank’s website at www.bankofwashtenaw.com. DesignHub, Inc. works with companies and institutions to produce marketing plans, websites, corporate identity programs, brochures, annual reports, newsletters, advertising and public relations campaigns, direct mail, packaging designs, and exhibit signage. Principals of DesignHub include: Karen Ragland, business manager and chief account executive; Ted Chesky, creative director and chief graphic designer; and Chris Kochmanski, marketing strategist and chief copywriter. Ragland and Chesky founded DesignHub in November 1999. Kochmanski joined the firm as a partner in May 2002. In addition to the Bank of Washtenaw, DesignHub’s clients include the Center for Automotive Research, Chelsea Community Hospital, Child Care Network, Clayton & McKervey, Cleo Communications, Cohousing Development Corp., Concordia University–Ann Arbor, Electrocon International Inc., Focus Software Inc., General Dynamics, Huron Valley Printing & Imaging, Ideation Inc., Innovative IT Solutions, MapInfo-Thompson, Mac’s Acadian Seafood Shack, NanoBio Corp., Pat’s Pub, Peters Building Co., Picometrix Inc., Qualigence Inc., Saline Celtic Festival, Saline Economic Development Corp., Samson Senior Properties, SignGraphix Inc., Thomas B. McMullen Co., the University of Michigan’s Congenital Heart Center, and others. Further information is available from DesignHub, 135 East Bennett, Suite 12, Saline, Mich. 48176. Phone: 734/944-8705. Fax: 734/944-8735. E-mail: info@design-hub.com. Online: www.design-hub.com. |
