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Our Collateral...
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Project: Logo
Design and Branded Merchandise
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In less than a decade, the Saline Celtic Festival has emerged as one of the Midwest’s premier ethnic fairs. Until recently, the event’s organizers relied mainly on volunteer efforts from non-professionals for graphic design. But as annual attendance approached the 10,000 mark, it became clear the event would need to upgrade its graphic ID. In our logo design for the festival, we aimed to stay true to traditional Celtic motifs, while not lapsing into easy cliché. We chose a bright color scheme suggesting Celtic stained glass, rather than the usual dominant earth tones. We’ve since helped the festival apply the new logo to all manner of promotions – posters, banners, ads, pins, shirts, and more. Other work for this client:
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