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Project: Press Kits
Client: DaimlerChrysler
Designers: Skip Davis, Pat Ferrill
Production Artist: Kazuko Sacks
Interactive Developers: Gerard Konars, Eric Miller


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How does an auto-making giant capture the attention and interest
of the editors and reporters who can greatly influence the worldwide
market reception of their most exciting new vehicles?
Mainly, with press kits that knock the press’s socks off.
Recently DesignHub has been pleased to produce “wow” press
kits for DaimlerChrysler Corporation. As of this writing, we had
completed kits for a half-dozen 2007 vehicles models, including
the Chrysler Aspen, Chrysler Pacifica, and Dodge Nitro SUVs, the
Jeep Compass and Jeep Patriot mini-SUVs, and the Dodge Ram 3500
Chassis Cab pick-up. Press kits for about a half-dozen more DC
vehicles are now in the works.

Each kit’s distinctively designed and textured three-dimensional
packaging does as much to create a great first impression as the
striking automotive photography, rich paper stocks, and sophisticated
graphic design the kit’s recipient will find throughout.
These DaimlerChrysler press kits also give DesignHub the opportunity
strut our stuff in the field of interactive marketing. We design
and develop each kit’s CD containing electronic versions
of all press materials for the vehicle at hand.
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