Daycroft Montessori School Recruitment Brochure
Roots and Wings
Daycroft’s recruiting materials are directed to parents evaluating schools for their children. As the theme, DesignHub suggested a variation of the famous Hodding Carter quotation: “There are only two gifts we can give our children: One is roots, the other is wings.” We designed a folder and enclosure built around the “roots and wings” concept – even to the point of having the folder held closed by a bird’s feather. The result is a unique printed piece that stands out and sticks in the recipient’s memory.