Daycroft Montessori School Recruitment Brochure

Roots and Wings

Daycroft’s recruiting materials are directed to parents evaluating schools for their children. As the theme, DesignHub suggested a variation of the famous Hodding Carter quotation: “There are only two gifts we can give our children: One is roots, the other is wings.” We designed a folder and enclosure built around the “roots and wings” concept – even to the point of having the folder held closed by a bird’s feather. The result is a unique printed piece that stands out and sticks in the recipient’s memory.

Project Info

Design: Ted Chesky

Writing: Chris Kochmanski

Photography: Daycroft Montessori School, Ted Chesky

View press release »

Project Tags

Category: Print

Industry: Education

Features: Addy Winner

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