Is it a company or product name? A tagline? A logo or an icon? A particular color or colors? An unusual packaging design? A distinctive graphic style or personality?
Answer: all of the above. Or, rather, all of these can contribute to your brand identity.
Most importantly, though, a brand is an IDEA. It’s the simple but powerful concept you own in your customer’s head. Ideally it’s an idea that can be conveyed in just a word or a short phrase. Sometimes in a single image.
Think: Apple = the coolest gadgets. FedEx = overnight delivery. Staples = easy.
Our brand development process can help get you to the BIG IDEA behind your brand.