One of marketing’s long-time gurus, Al Ries, often says: “You defend your market with advertising, but you build your market with publicity.” And indeed, your marketing story is usually best first told by a third party perceived to be objective. That is: the press.
Of course, today “the press” takes in much more than the traditional media, such as newspapers, magazines, and Ron Burgundy at six and eleven. Your message may, in fact, be most compellingly and credibly conveyed by an influential blogger. Or when commented upon and passed along by thought leaders on social media. Or when you consistently earn five stars from serious customers on reputable review sites.
Your PR push will take careful strategy and planning, smart content, the right contacts, and persistent follow-through. Let DesignHub help you get the “ink” you need.